By far, this has become one of my favorite lotions; enough so it has become the only lotion I use since I found it about 3-4 years ago. It beats out my previous name brand lotions and I feel its well worth the price. It is paraben free and free of the worst toxins I know of. It has a nice gentle smell when you first apply it and it dissipates quickly after application (or I'm accustomed to it). The lotion goes on nicely and I can resume activity within a minute or so after application; it doesn't leave any grease residue and keeps my mature skin well moisturized, including my feet and elbows.